As Britain gears up to celebrate the 100th anniversary of Roald Dahl’s birth, and to accompany the launch of the film adaptation of The BFG, VisitBritain is showcasing to the world what makes Britain a GIANT – and family-friendly – tourism destination.

The national tourism organisation has launched an international ‘Where Giant Dreams Come to Life’ film tourism campaign in its first-ever collaboration with Disney, producer of The BFG.

The movie, directed by Steven Spielberg and based on the book by Cardiff born author Roald Dahl, was filmed at locations across Britain including Blenheim Palace, London, the Isle of Skye and Bamburgh beach in Northumberland.

VisitBritain’s £350,000 six-week digital and social media campaign showcases magical, mysterious and dreamlike moments that can only be experienced on a trip to Britain. The campaign features a set of exclusive images showing a selection of giant landmarks in Britain, including Angel of the North, Big Ben, the Isle of Skye and the lions in Trafalgar Square.

These images, and other giant visitor experiences across Britain, are being promoted across VisitBritain’s online and social media channels adapting its #OMGB (Oh My GREAT Britain) to ‘Oh My GIANT Britain’. The campaign also wants people to upload their own images of ‘giant’ experiences and locations in Britain to their own social media channels.

VisitBritain Chief Executive Sally Balcombe said: “Our collaboration with Disney on The BFG is a fantastic opportunity to promote to a global audience of millions an unexpected side of amazing, family-friendly moments that can only be experienced in Britain. By inspiring people to come and experience the best of ‘GIANT’ Britain we can drive growth from tourism and its economic benefits across all our nations and regions.”

Janet Redler, Chief Executive of Janet Redler Travel & Tourism, added: “Interest in visiting Britain because of its role as a film and TV location is growing. We have seen this recently with the likes of Downton Abbey and Game of Thrones, and we are sure Disney’s The BFG will inspire many more people to come here. The VisitBritain campaign will help to make the most of this interest and raise awareness of Roald Dahl as we approach the 100th anniversary of his birth.”

To find out more about the campaign visit visitbritain.com/thebfg. Visitors to the site in the US, France, Canada, Russia and Australia can enter a competition for the chance to win a family trip to Britain, including a visit to Cardiff for its ‘City of the Unexpected’ celebrations in September.

To create the perfect tailor-made location tour for you or your group, contact Janet Redler Travel & Tourism today.