Janet Redler Travel was delighted to attend Tourism Ireland’s Flavours of Ireland 2023 in London’s magnificent Guildhall.

Neil Redler of Janet Redler Travel (left) meeting tourism providers at Flavours of Ireland

‘Flavours’ is Tourism Ireland’s annual B2B tourism workshop, where tourism companies from Ireland meet and do business with top global inbound tour operators. Seventy tourism companies from around the island of Ireland attended.

Now in its 21st year, ‘Flavours’ was held in Guildhall, in the City of London, and was attended by around 100 international tour operators, including Janet Redler Travel, who deliver business to Ireland from all over the world, including the United States, Mainland Europe, Asia, Australasia and Africa. 

London’s magnificent Guildhall

Home to the City of London Corporation, Guildhall dates back to the 14th century and its Great Hall has been the spectacular setting for the annual Lord Mayor's Banquet since 1502. The huge Great Hall, with its soaring high-arched ceiling, is 150 feet long (45 metres) and 50 feet (15 metres) wide and can accommodate over 900 people. Natural light floods in at each end through two huge, Gothic stained-glass windows with the names of past Lord Mayors emblazoned on each side.

‘Flavours’ provided an excellent opportunity for participating tourism providers from the island of Ireland to highlight and sell their tourism product and build valuable relationships with the global inbound buyers in attendance. The global operators were preparing to sign contracts for 2024 and beyond, so it was a key time to influence the addition of new tourism products to their programmes that have the potential to deliver more regional and longer-stay business for the island of Ireland. 

David Boyce, Tourism Ireland’s Head of Global Inbound, said: “Tourism Ireland is delighted that so many tourism organisations from the island of Ireland and so many leading global inbound tour operators took the time to join us at our annual ‘Flavours of Ireland’ event. 

“In 2019, these tour operators were responsible for delivering around 5 million bed-nights to the island of Ireland. As they prepare to sign contracts for 2024, we very much welcome the business and networking opportunities our workshop presented. Our aim is to increase awareness of the island of Ireland among these influential global inbound tour operators and to help Ireland and our tourism partners secure a greater share of the huge worldwide tourism market.”

Janet Redler, Managing Director of Janet Redler Travel, said: “A huge thank you to Tourism Ireland for hosting us at the Guildhall, one of the most beautiful venues in London. As always, it was a first-class networking event, making it possible for us to connect with many new and existing suppliers from the whole of Ireland.”

If you are an overseas travel agent and you would like an on-the-ground partner to help you deliver tailor-made tours of Ireland and the UK for your clients, please do contact our friendly team today. Janet Redler Travel has 40 years’ experience creating luxury, personalised and specialised tours for individuals and groups of all sizes, as well as providing comprehensive destination management services.