Janet Redler Travel was delighted to take part in VisitBritain’s Destination Britain North America (DBNA) event in Washington DC and to meet dozens of North American travel buyers. 

DBNA is a leading international travel trade show, which has been running since 2008 and returned in person this year for the first time since 2018. Janet Redler Travel was one of over 60 travel trade and industry suppliers to take the trip across the pond to show why Britain is the must-go-now destination to buyers from North America.

More than 2,000 one-to-one business appointments took place during the three-day trade fair, organised by VisitBritain, which was held in Washington DC from 8 to 10 September. The event provided North American travel product buyers and media with the chance to connect with British tourism suppliers to learn about the latest innovations on offer from Britain’s tourism industry.

As well as tour operators such as Janet Redler Travel, suppliers at the fair included hotels, retailers, visitor attractions and local destinations from across England, Scotland and Wales.

Janet Redler at DBNA 2022

Janet Redler, Managing Director of Janet Redler Travel, said: “We were delighted to have the opportunity once again to meet with North American travel agents, to promote Wales, alongside Visit Wales Travel Trade, and to showcase the fabulous travel and tourism possibilities our country offers.

“It was great for us to meet with friends and business contacts old and new and we were overwhelmed by the enthusiasm for Wales and the United Kingdom. There was keen interest in travel to our shores and we look forward to working with many new North American travel clients in the years to come.” 

Speaking before the fair, VisitBritain CEO Patricia Yates said: “This flagship trade event has been a catalyst for business for a decade and we are delighted to be hosting this event again in North America, giving British travel suppliers and local destinations the chance to get their tourism products and services in front of top travel buyers and forge valuable business connections.”

As well as doing business, delegates and media heard about the latest international travel market trends, alongside seminars on VisitBritain’s latest marketing strategy and networking to boost knowledge of Britain as a visitor destination. 

North America has been one of the strongest markets to recover since the pandemic, with flight arrivals and bookings to Britain now nearing pre-pandemic levels. While VisitBritain research shows that there is still pent-up demand in the USA and Canada for international travel, more than half of respondents had not yet made up their mind where to travel so VisitBritain will continue to invest in North America to ensure the undecided choose Britain.

If you are a travel agent in North America and you would like to find out more about our tailor-made tours of Wales, the United Kingdom or Ireland, please do contact Janet Redler Travel today.