The North Coast 500 tourist route, which was launched in 2015, has had a positive impact on both visitor numbers and business trade for the Highlands of Scotland, according to a new report.

The spectacular Bealach na Bà mountain pass on the NC500 tourist route

Known as Scotland’s answer to Route 66, the 516-mile North Coast 500 (NC500) was created to help boost tourism in the North Highlands and generate economic opportunities for the area.

The route begins and ends in Inverness and follows the coast of the North Highlands of Scotland, taking in the regions of Wester Ross, Sutherland, Caithness, Easter Ross, the Black Isle and Inverness-shire. Amongst the many accolades it has received, the North Coast 500 was named ‘Best Road Trip in the World’ by Condé Nast Traveler in April 2017.

Now, a new report commissioned by Highlands and Islands Enterprise and carried out by the University of Glasgow estimates that the route has attracted 29,000 additional visitors and £9 million additional spend in its first year.

The research drew upon various data, including figures from tourism information centres along the NC500 which showed an average 26% increase in visitor numbers since the route opened. This compares with a 6% average increase across Highland as a whole. Traffic data revealed that volumes along the route were up by some 10% and the study included interviews with accommodation providers and visitor attractions along the route, which identified an average 15% - 20% increase in trade.

Tourism Secretary in the Scottish Government Fiona Hyslop said: “This report shows the route is already delivering for the north of Scotland and has tremendous potential to further benefit the communities it serves, encourage more investment in tourism facilities, stimulate jobs and expand the tourism season.”

Janet Redler, Chief Executive of Janet Redler Travel and Tourism added: “It is good to hear that the new North Coast 500 tourist route is already having an impact on bringing visitors to this magnificent part of Scotland. The NC500 is one of the best ways to explore the Highlands and takes in fairytale castles, vast empty beaches, dramatic lochs and ancient ruins.”

If you or your group would like to enjoy the delights of the North Coast 500 route, please contact our friendly team and we will put together a tailor made itinerary for you.