VisitBritain is tempting tourists to come and discover the exciting, secretive and adventurous side of Britain in a new film tourism campaign to coincide with the launch of Kingsman: The Golden Circle in cinemas this month.

Savile Row in London courtesy of Twentieth Century Fox

The British tourism organisation has launched a six-week global campaign in partnership with MARV films and 20th Century Fox to inspire people to book a Kingsman-themed holiday to Britain.

Kingsman: The Golden Circle was filmed across Britain and features iconic landmarks including Savile Row, Hyde Park and the Greenwich Royal Naval College in London. Other filming locations include the Principality Stadium in Cardiff, Wales, and GlenDronach Distillery in Forgue by Huntly, Scotland.

VisitBritain’s digital and social media campaign drives online traffic to its Kingsman: The Golden Circle campaign hub on visitbritain.com/kingsman. Visitors to the site can explore Kingsman-themed content and information on the British locations in the film and details of visitor experiences as well as view the official trailer, images and blogs.

VisitBritain/VisitEngland Director of Marketing Clare Mullin said: “Britain is home to some of the world’s most-loved secret-agents and our stunning landscapes and iconic cityscapes provide a captivating backdrop for their thrill-seeking adventures and dashing lifestyles, from buying suits at Savile Row to hatching plots and supping whiskey in the Scottish Highlands.

"Our collaboration with MARV films and 20th Century Fox on Kingsman: The Golden Circle is a fantastic opportunity to promote to a global audience of millions the adventurous and spy-inspired destinations that can only be experienced on a trip to Britain.”

Research by VisitBritain shows that films are powerful motivators for travel with more than a third of all potential visitors to Britain wanting to visit places they have seen in movies or on TV. Films also shine the spotlight on less visited but equally inspiring destinations, boosting tourism across more of Britain.

20th Century Fox Executive Vice President, Marketing Partnerships, Zachary Eller said: “We’re excited to continue to bring the world of the Kingsman’s Britain to moviegoers. The experience that VisitBritain has created allows fans to delve deep into this world.”

Janet Redler, Chief Executive of Janet Redler Travel & Tourism, added: “We're sure that this latest campaign from VisitBritain will once again raise awareness of this country as a world-beating film tourism destination. From TV series to blockbuster movies, we are seeing more and more visitors to Britain following in the footsteps of their favourite characters and actors.”

Kingsman: The Golden Circle opens in the UK on 20 September and in the US on 22 September and stars Colin Firth, Taron Egerton and Mark Strong.

If you or your group would like to enjoy a tailor-made film themed tour of Britain and Ireland, please do contact our friendly team today.