The theme of this year’s Wales Tourism Week is ‘Collaborating to Compete’ and aims to highlight the power of partnerships across the tourism industry in Wales.

The week-long focus on tourism from 12th to 20th May is co-ordinated by the Wales Tourism Alliance (WTA), the voice of the tourism industry in Wales, and aims to drive the industry higher up the political agenda.

Held annually to raise the profile of tourism, Wales Tourism Week also highlights the industry’s huge revenue generating value as well as jobs and careers opportunities.

A reception, sponsored by the Caravan & Motorhome Club, is being organised at the Senedd in Cardiff, home of the National Assembly for Wales, on 15th May. The keynote speech will be delivered by Lord Dafydd Elis Thomas, who holds the tourism portfolio within the Welsh Government.

The Italian style village of Portmeirion - a popular tourist attraction in North Wales

There will also be a series of events throughout the week held by the industry to highlight how different enterprises within sectors co-operate, provide excellent self-employment and career opportunities as well as customer service excellence.
 
The WTA, along with its partners, is urging tourism associations, trade organisations and businesses across the country to organise events that highlight the importance of the industry and emphasise partnership during Wales Tourism Week.
 
WTA members play pivotal roles in local, regional and national partnerships, often as unsung heroes operating away from the limelight, but providing trust, integrity and insight across all business and government sectors.

The romantic ruins of Strata Florida Abbey in Mid Wales

 Adrian Barsby, WTA chair, said: “We want tourism associations and businesses to contact their local elected members at whatever level and invite them to meet their local tourism businesses.

“It’s an important opportunity to showcase their tourism product and emphasise the economic contribution the industry makes to local communities, particularly with regard to jobs and skills.”

Janet Redler, Chief Executive of Janet Redler Travel & Tourism, added: “Wales Tourism Week is an important annual event which helps to raise awareness of Wales as a tourism destination for people from all over the world.

“As a leading inbound tour operator for Wales, at Janet Redler Travel & Tourism we recognise the huge tourism potential of our beautiful country and, as a native of Wales myself, I warmly welcome initiatives such as this which help to spread the word about how much Wales has to offer, from its spectacular landscapes to its unrivalled culture and heritage.” 

If you or your group would like to enjoy a tailor-made tour of Wales, visiting some of its most memorable landmarks and enjoying traditional Welsh hospitality, please do contact our friendly team today.